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The Role of Contract Manager

发布时间:2021/7/18 8:47:43 浏览次数:1

1. Give details of the Destination management organization which is responsible for your destination? What are their main activities and responsibilities?


Efficient destination marketing organizations can provide for the smooth implementation of the destination marketing organization protection. However, different from the general product, destination tourism products provided by the public sector and private sector, to some extent on the nature of public goods, which determines the responsibilities of the tourism management department of the destination marketing. Gloucester tourist destination, for example, almost all countries to varying degrees, involved in tourism marketing. In addition to the public sector, destination marketing involved in the tourist enterprises a range of stakeholders, which together provide a complete tourism product for tourists. Complex relationships and interdependencies between the destination stakeholders destined for collaborative marketing and provide a basis for the marketing alliance formed between the public and private sectors that is mainly for the collaborative destination marketing organizations. (Magas, 2010)


Large-scale study of this goal the management organizations (DMOS) has launched the World Tourism Organization, tourism enterprises and the management (team) on a global basis. It is designed to benchmark surveys on a regular basis to track the development and of these organizations’ activities and future investigations will focus on the broader national and regional organizations, as well as in individual countries more in-depth. (Murphy, 2004)


Its primary responsibility is determined by the following question. Single stakeholder resources are limited, and its sales practices cannot have a greater impact on potential tourists; market mechanism cannot make all stakeholders to support the collective marketing of destination and share their results; marketing planning process, stakeholders can more effectively by recognizing the mutual interdependence to achieve their goals. From the economic, social, environmental dimension analysis of the formation of destination marketing alliances, crisis, competition, organizational support and technical support for the formation of 'a prerequisite; destination stakeholder participation in the motivation of the Union to see, including the strategic motives, transaction costs related to motivation, learning motivation, competitive agglomeration and community responsibility similar results, that "promotional diversify, reduce costs, strengthen the market position, enhanced image "and" Improving business performance is the main motive for the alliance of tourism industry enterprises.


2. Who are the main stakeholders for the Destination management organization? How does the organization relate to both public and private sectors?


Like any other organization to establish a working relationship with stakeholders is becoming an important tourist organization. Tourism Organization and stakeholder relations are obvious. This makes the "stakeholder" concept and "stakeholder theory", in the importance of management by objectives. Stakeholder theory is that effective management "organization's success is critical to the interests of all other stakeholders to consider the requirements. Destination Management Organizations (DMOs) have a wide range of potential stakeholders, but also a potential threat to the DMO capability. Therefore, the destination management organization should identify the destination stakeholder analysis and their relations. (CHEONG, 1995) Therefore, you must identify the stakeholders, they are likely to affect the destination management organization, and then assess the potential of these stakeholders and their potential threat to organizations and their cooperation.


The support of almost all organizations continue the important role of management and marketing in the public sector target, but the most strongly endorsed the view that "public-private partnerships is the best way to promote and Organizational destination. The agreement shall be in an integrated configuration management, tourism development, management, marketing and promotion also has a very high level. (Stipanuk, 1993)


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